The Heads Up!!! Foundation was founded by the parents of Katelyn Turner, who was born with a cleft lip and palate. Kenny and Kelly Turner understand first hand the effect craniofacial abnormalities have on families. They have learned that a cleft lip and palate and other craniofacial abnormalities can pose real health and developmental risks for children. Surgery is often necessary just to take nourishment. They also have witnessed the amazing procedures that are being performed to help children, and in many cases, save their lives.

As a result, the Turners have established the Heads Up!!! Foundation in order to help support the efforts of the health care organizations caring for children with craniofacial abnormalities and in doing so giving families hope. The major grant recipient of Heads Up!!! is the Craniofacial Anomalies Program at Riley Hospital for Children in Indianapolis, Indiana. Riley's program is the largest in the world for dealing with cleft lip and palate anomalies.

Cleft lip and cleft palate are the third most frequent birth defects in the United States, affecting one out of every 500 newborns. Over 5,000 babies are born with these congenital conditions every year.